Earlier this month, the artist again known as Prince gave away his new album in the U.K., arranging to have it inserted into the Sunday edition of a newspaper. Los Angeles Times columnist Patrick Goldberg wrote an excellent essay proposing how this idea might work in the U.S., possibly even involving his own newspaper. Such forward thinking was rewarded by having an editor kill the column for the day (it should have run on Tuesday), but you can still read it here.